Improve Conversion • Better UX

Stop Losing Leads to Form Abandonment

Build smarter forms with conditional logic, better validation, and flexible UX. FlexSubmit helps you create forms that people actually complete.

Form Abandonment Is Killing Your Conversions

67%

Average form abandonment rate

80%

Users quit forms that are too long

29%

Abandon due to unclear questions

Why Users Abandon Forms

  • • Forms are too long with too many required fields
  • • Questions aren't relevant to all users
  • • Poor validation that catches errors only after submission
  • • No progress indication on multi-step forms
  • • Forms don't adapt to user context
  • • Confusing or unclear field labels

Build Forms That Adapt & Convert

Conditional Logic

Show or hide fields based on user responses. Only ask relevant questions to each user, reducing form length and improving completion rates.

Example:

If user selects "Business" → show company name field
If user selects "Personal" → skip to next section

Smart Validation

Validate inputs in real-time as users type. Catch errors immediately instead of after submission, reducing frustration and abandonment.

  • Email format validation
  • Phone number formatting
  • Custom validation rules
  • Required field indicators

Multi-Step Forms

Break long forms into digestible steps with progress indicators. Users are more likely to complete forms when they can see their progress.

Proven Benefits:

  • • Reduces cognitive load
  • • Shows clear progress
  • • Enables step-specific validation
  • • Allows users to save and continue later

Flexible Form Structure

Build forms visually or dynamically via API. Adapt form structure based on user context, traffic source, or any other criteria.

Visual Builder: Perfect for marketing teams
API Forms: Dynamic forms for developers

The Impact of Better Forms

Static Forms

  • Same long form for everyone
  • Ask irrelevant questions
  • Errors only shown after submit
  • No progress indication
  • Users get frustrated and leave
67%
Abandonment Rate

FlexSubmit Forms

  • Adaptive forms based on responses
  • Only relevant questions shown
  • Real-time validation
  • Clear progress tracking
  • Higher completion rates
Up to 85%
Completion Rate

Form Optimization Best Practices

Ask Fewer Questions

Only ask for information you absolutely need. Each additional field reduces completion rates by ~10%.

Use Smart Defaults

Pre-fill fields when possible and provide intelligent defaults to reduce user effort.

Clear Labels & Instructions

Make it obvious what information you're asking for. Unclear questions cause 29% of abandonments.

Mobile-First Design

Over 60% of forms are filled on mobile. Ensure your forms work perfectly on small screens.

Show Progress

Users complete forms 20% more often when they can see how far along they are.

Test & Iterate

Track completion rates and continuously optimize. Small changes can yield big improvements.

Start Building Better Forms Today

Reduce abandonment and increase conversions with FlexSubmit's flexible form builder. Get started in 60 seconds.

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